The item we choose is a progressive flowerpot.

 It is composed of a steel structure and a lycra receptacle which increases at the same time as the plant. It is not required to repot the plant anymore, which is practical for the people who live in a flat in town.

So, we have decided to create a stand to promote this item.

  The stand:

•  The general shape of the stand recalls an egg shape, an idea of a cocoon, protection. It reminds us of nature: there is a shape analogy with a drop of water: fragility, smooth, freshness...
• The shape of the reception furniture recalls the sweet shape of the item. The back can be used to put documents back on, to stock leaflets, the recpetionists' stuff... The use of the reception area is free: put depot leaflets, or catalogues for exemple.
•  On the stand, the items are put in to allow the visitors to wander freely.

Technical description:

• The stand is 70 square metres large. It measures 10 metres by 7 and it is 5 metres high at its highest point.
  
• The roof is composed of increasing metallic arche framework hanging from the wall by a metallic rail. Stretch frabric in lycra covers the construction. The material has to be fireproof in order to respect collective security.
  
• The floor is a floorboard covered by floating parquet floor in dark wood like "wengé". It contributes to recreate a flat atmosphere. Of course, the floor is also fireproof.
  
• The reception desk is made of high density polyethylene and looks gloss black. It's composed of many parts moulded and fitted together on the premises.
  
• Under the reception desk, some little light emitting diodes (LED) lit upwards and create a mood lighting.
  
•  Finally, many ceiling lights are hanged up on the framework and reinforce the contemporary atmosphere of the stand.
  

•  This concept has to be involved in a showroom to get in touch with potential customers, to do an advertising campaign and to distribute concept brochures.

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   The stand will contribute to the inauguration of the concept Plant's x2. Materials like steel, lycra, wood... have been chosen to launch the product which is inaugurated in this design showroom.

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   The visual communication short of the concept that is the reason why the stand communicates through its materials, its shapes and its colours in order to refer to the object Plant's x2. We have used noble materials because this object isn't bottom-of-the-line.

•  This stand is designed so that the target could identify itself to the product and the atmosphere it creates. The target is more urban because this product is designed for flats, and with Plant's x2, people don't have to repot their plants every year.