By Edith, Irène and Pauline (2CVgep)

TIRED OF ALWAYS LOSING YOUR SMALL THINGS ?

TIRED OF NEVER FINDING YOUR KEYS ? YOUR CELLOPHONE ? YOUR MP3 PLAYER?

WE HAVE THE SOLUTION !!

With the new i-find ®, you'll never loose time looking for your small objects any more. Just paste one tiny electronic sticker (1) on your keys, your cellphone, your wallet, your MP3 player... and keep the remote (2) with you. Each sticker has a number : press the corresponding one on the remote and wait. One second later, you'll hear a sound and see a flashing light: there is the lost item!

The i-find ® package contains nine electronic stickers, each of them being composed of a microchip, a transistor and a LED; plus a remote with nine buttons. And it only costs $39,99!!

It would be stupid to loose your remote, don't you think so?

Buy the i-stand ®, only $7,99.

THE CAMPAIGN

Ads for magazines and billboards. The campaign will be in two parts.

The first part is composed of ads bringing doubt about the product and what it really does. Is it some medicine, some kind of drugs? It gets the viewer intrigued, people wonder what i-find ® might be.

Then comes the second part, with more "regular" ads, showing the real product and its true use. People can finally understand what i-find ® is, and how it can help them be less stressed, help things to fall into places.